Sebastian holds a master’s degree in cognitive neuroscience from the University of Amsterdam and is currently working on his PhD at the Erasmus Centre for Neuroeconomics at the Rotterdam School of Management. In his PhD project he investigate the neurocognitive mechanisms underlying moral decision making. To this end, he combines behavioral experiments, with neuroimaging methods and machine learning techniques.
Yi Zhang is an Assistant Professor of Business Administration in the marketing area at Bridgewater College. She received her PhD from Brandeis University in Social Neuroscience and post-doctoral training in Marketing at the University of Virginia Darden School of Business. Her research interests include financial decision-making, emerging social media and consumer neuroscience. She has published on a range of topics, including consumer financial decision making, social influence on consumer willingness-to-pay and social perception.
Lester’s research focuses on forecasting market-level choices using an affective neuroscience approach. Specifically, he is interested in relating moment-to-moment changes in affect over the course of extended periods (e.g., watching video) to engagement with a product within individuals, and understanding when neuroimaging measurements of these affective states can forecast engagement out-of-sample on the internet.