Uzma Khan is associate professor of marketing at University of Miami. Khan is an expert on consumer behavior, marketing management, and decision-making. Her research focuses on goals and motivation, sequential decision-making, self-control, risk perception, and choice architecture. Her work has been published in top journals including Journal of Consumer Research, Journal of Marketing Research, Management Science, and Psychological Science. She serves on editorial review boards for Journal of Marketing Research and Journal of Consumer Psychology and has consulted for clients in airline, education and high-tech industries.