Dr. Kimberly Rose Clark is Co-Founder and Chief Research Officer for the research consultancy, Merchant Mechanics. In this role, she oversees all aspects of original research design, implementation and analysis for both government and blue-chip clients, such as Hershey, McDonalds, GlaxoSmithKline, Levis, The Advertising Research Foundation, Viacom and Comedy Central, as well as government entities DARPA and the Department of Defense (DoD).
Dr. Clark also serves as a Lecturer and Researcher in the Department of Psychological & Brain Sciences and as Affiliated Faculty in the Program for Cognitive Science at Dartmouth College. Dr. Clark’s research focuses on prediction models of consumer behavior that are derived from integrated brain, body and self-reported measures. Dr. Clark’s current research interests relate to understanding various cross-platform decision drivers in e-commerce, the measurement of advertising consumption as a function of digital delivery vehicle and communication strategy optimization for environmental policy compliance and advocacy. At Dartmouth, she teaches advanced courses in Research Methods and Consumer Neuroscience.